Search Engine Optimisation introduction - SEO - Services
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Search Engine Optimisation (SEO) services
Many of the techniques (not all) used for promoting your company online fall under the generic term; Search Engine Optimisation (SEO). We have clarified some of the areas below that we address as part of the (SEO) process, but it should also be stressed that a high search engine placement does not in itself guarantee success.
We aim to elevate your companies ‘online standing’ by establishing you as the ‘authoritative voice’ in your business arena.
Familiarising potential customers with both your name and product and instilling confidence in why they should choose you and not a competitor can be achieved through the use of online editorials, press releases, reviews, blogs and newsletters.
Bespoke Plans – tailored to meet individual marketing requirements and budgets.
Priced per hour; available on a Monthly, Bi monthly or Quarterly cycle. Our tailored plans allow the SEO emphasis to focus attention on the areas in most need of improvement. This will produce the best results in relation to the time spent employed on each SEO session.
Tailored plans are available on a Monthly, Bi Monthly or Quarterly sessions, depending on the level and speed of success you require. Our only stipulation is that each session time is a minimum of 2.5 hours.
We do not request that you sign a fixed term contract and you are free to discontinue our Internet Marketing or Search Engine Optimisation services after only 1 months notice.
A report will be supplied after each session showing the Search Engine Optimisation activities we have undertaken along with the progress that we are making.
Typical Search Engine Optimisation techniques include;
(If you are unfamiliar with any of the terminology below and would like further explanation on any areas, please do not hesitate in contacting us)
On-site activities;
Researching keywords, niche keywords, keyword density analysis and optimisation of individual pages, search engine view (page visibility) report, improving page prominence.Site quality;
Check internal and external links, broken anchors, missing or invalid page titles and descriptions, missing alt attributes of images, slow pages, old pages, small pages
Site Promotion;
Automated and manual submission of website to selected search engines and directories. Management of PPC campaigns, search for partner sites, manage partner correspondence, submission of articles.Site Analysis;
Check Site rankings across major search engines, Compare with competitor’s rankings, competitor’s indexation, analyse and compare inbound links with competitor’s websites.
We do not request that you sign a fixed term contract and you are free to discontinue our Internet Marketing or Search Engine Optimisation services after only 1 months notice.
Individual Search Engine Optimisation Services
Optimise individual pages
Setup Meta and Description tags, optimise keyword intensity of page content. Price dependent on length of each page.Note. If the website is being developed by us, this is included within the initial website development but may need to be re-addressed in the future on websites which have content management systems and are edited by the client
Search Engine Friendly page names
Setup Dynamic websites to display search engine friendly urls in place of the database string in the browserNote. If the website is being developed by us, this is included within the initial website development but may need to be readdressed in the future on websites which have content management systems and are edited by the client
Google site map
Register websites sitemap with Google and setup Google Analytics account.NB. For Dynamic websites (websites with databases) it is strongly recommended that dynamic websites choose the “search engine friendly page names” setup is conducted prior to Google Site Map installation (see above).
For customers with bespoke plans, on-going monitoring of the Google Analytics is included.
Note. The initial setup of a Google sitemap is included on all website developments undertaken by ourselves
Google Adwords campaign (pay per click advertising).
Setup Google Adwords on behalf of customer. Research keywords and cross reference with Google adwords suggestions. Start one campaign with up to five keyword / Key Phrase combinations.
Instruct customer in the operation of the adwords control panel.
Note. Currently, we offer a monitoring service for Adwords campaigns to subscribers of our monthly Search Engine Optimisation plans. Customers who do not request ongoing search engine optimisation services will be responsible for monitoring their own plans.
