Search Engine Optimisation introduction - SEO - How often

How often should Search Engine Optimisation techniques be performed?

As it is better for Search Engine Optimisation techniques to be actioned on a frequent basis, we would suggest that a monthly marketing schedule is undertaken. The amount of time per session should be greater during the first 3 – 4 months of a new campaign and then can be reduced to a smaller but consistent schedule. At specific times of the year or to tie in with product releases or announcements, this should be increased. We would suggest that your Internet Marketing spend is assessed on a half yearly basis. If you adopt a similar approach to Search Engine Optimisation as you would to traditional marketing, you wont go far wrong. You probably already advertise on a regular basis and then increase your marketing push to co-incide with product launches or busy times of the year. Internet marketing is no different. To ensure consistent success, you need to market consistently.

How often or how much will depend on your budgeting resources but not unlike traditional marketing, the bigger the budget, the better the results.