Search Engine Optimisation introduction - SEO - How much?

How much do you need to spend on Internet Marketing?

Most business managers are now aware that a sizeable proportion of their target audience will be researching products or making purchasing decisions from the information they find on the internet. If you are not reaching this audience you are missing out on their business!

Most will also be aware that success rarely happens by accident – an Internet Marketing strategy is all about establishing a successful, on-going approach to online marketing that will provide increased success now and over the long term. The amount to spend will vary dependent on the market sector you are in, but it goes without saying that being more prominent than your competitors on major search engines such as Google, certainly wouldn’t be a bad thing.

As a matter of course, you should ensure that you are at least as visible on the major search engines as your competitors.

The good news is that most of your competitors probably don’t have a successful internet marketing strategy in place at the moment either. This gives you the chance to seize the opportunity and gain a marketing advantage.
And by assessing where your current marketing budget is being spent, it is normally possible for businesses to shift the marketing away from dated methods and use the money saved to good effect on their internet marketing campaigns – so it may not cost you more and it could even save you money!
It is amazing how many businesses from a whole cross section of industry sectors admit that the Yellow Pages or specialist publicationsthat they advertise in don’t bring them much business. But they still advertise there anyway – just because their competitors do!

It’s important to think like your customers, not your competitors. The truth is that your customers are now looking online and we want them to find you.