Search Engine Optimisation introduction

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Search Engine Optimisation introduction
SEO - How much?
SEO - How often
SEO - Services
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Search Engine Optimisation and Internet Marketing need not be daunting - or expensive!

In-fact compared to traditional forms of marketing you will be surprised how cost effective internet marketing actually is. And how measureable the results are too!

Search Engine Optimisation and Internet Marketing. A DIY or Professional approach?

To say that Search Engine Optimisation (SEO) and Internet Marketing techniques change rapidly is an understatement – what worked last year, may no longer be effective and new methods of achieving advantage appear at an incredible speed.
If you have a content management system you are already in a position to play an important part. Search Engines such as Google regularly visit websites looking for changes. Regular changes will have an effect, but the process is far more reaching than just page editing. Search Engine Optimisation extends into a whole number of specialist techniques and this is where we can help.

Search Engine Optimisation is a confusing topic. Understanding the whole SEO process is critical or your efforts will be misguided and in some instances damaging to your SEO success. The industry is surrounded by misconceptions, myths and mistruths. Unless you employ full time ‘Geeks’ who understand the whole SEO process and who are continually monitoring for changes (we do), you will struggle without professional advice.

The internet has certainly produced its own peculiar language, no more so than with SEO and whilst we are more than happy to ‘talk the talk’; we don’t expect you to have to understand it!
Our Search Engine Optimisation reports provide you with all of the information needed to steer your marketing efforts are steered in the direction that will achieve the best results.

All Businesses should have an internet marketing strategy, we can help you with yours.
request a FREE SEO analysis of your own website

How much do you need to spend on Internet Marketing?

Most business managers are now aware that a sizeable proportion of their target audience will be researching products or making purchasing decisions from the information they find on the internet. If you are not reaching this audience you are missing out on their business!

Most will also be aware that success rarely happens by accident – an Internet Marketing strategy is all about establishing a successful, on-going approach to online marketing that will provide increased success now and over the long term. The amount to spend will vary dependent on the market sector you are in, but it goes without saying that being more prominent than your competitors on major search engines such as Google, certainly wouldn’t be a bad thing.

As a matter of course, you should ensure that you are at least as visible on the major search engines as your competitors.

The good news is that most of your competitors probably don’t have a successful internet marketing strategy in place at the moment either. This gives you the chance to seize the opportunity and gain a marketing advantage.
And by assessing where your current marketing budget is being spent, it is normally possible for businesses to shift the marketing away from dated methods and use the money saved to good effect on their internet marketing campaigns – so it may not cost you more and it could even save you money!
It is amazing how many businesses from a whole cross section of industry sectors admit that the Yellow Pages or specialist publicationsthat they advertise in don’t bring them much business. But they still advertise there anyway – just because their competitors do!

It’s important to think like your customers, not your competitors. The truth is that your customers are now looking online and we want them to find you.

How often should Search Engine Optimisation techniques be performed?

As it is better for Search Engine Optimisation techniques to be actioned on a frequent basis, we would suggest that a monthly marketing schedule is undertaken. The amount of time per session should be greater during the first 3 – 4 months of a new campaign and then can be reduced to a smaller but consistent schedule. At specific times of the year or to tie in with product releases or announcements, this should be increased. We would suggest that your Internet Marketing spend is assessed on a half yearly basis. If you adopt a similar approach to Search Engine Optimisation as you would to traditional marketing, you wont go far wrong. You probably already advertise on a regular basis and then increase your marketing push to co-incide with product launches or busy times of the year. Internet marketing is no different. To ensure consistent success, you need to market consistently.

How often or how much will depend on your budgeting resources but not unlike traditional marketing, the bigger the budget, the better the results.

Search Engine Optimisation (SEO) services

Many of the techniques (not all) used for promoting your company online fall under the generic term; Search Engine Optimisation (SEO). We have clarified some of the areas below that we address as part of the (SEO) process, but it should also be stressed that a high search engine placement does not in itself guarantee success.
We aim to elevate your companies ‘online standing’ by establishing you as the ‘authoritative voice’ in your business arena.
Familiarising potential customers with both your name and product and instilling confidence in why they should choose you and not a competitor can be achieved through the use of online editorials, press releases, reviews, blogs and newsletters.

Bespoke Plans – tailored to meet individual marketing requirements and budgets.

Priced per hour; available on a Monthly, Bi monthly or Quarterly cycle. Our tailored plans allow the SEO emphasis to focus attention on the areas in most need of improvement. This will produce the best results in relation to the time spent employed on each SEO session.

Tailored plans are available on a Monthly, Bi Monthly or Quarterly sessions, depending on the level and speed of success you require. Our only stipulation is that each session time is a minimum of 2.5 hours.
We do not request that you sign a fixed term contract and you are free to discontinue our Internet Marketing or Search Engine Optimisation services after only 1 months notice.

A report will be supplied after each session showing the Search Engine Optimisation activities we have undertaken along with the progress that we are making.

Typical Search Engine Optimisation techniques include;

(If you are unfamiliar with any of the terminology below and would like further explanation on any areas, please do not hesitate in contacting us)

On-site activities;

Researching keywords, niche keywords, keyword density analysis and optimisation of individual pages, search engine view (page visibility) report, improving page prominence.

Site quality;

Check internal and external links, broken anchors, missing or invalid page titles and descriptions, missing alt attributes of images, slow pages, old pages, small pages

Site Promotion;

Automated and manual submission of website to selected search engines and directories. Management of PPC campaigns, search for partner sites, manage partner correspondence, submission of articles.

Site Analysis;

Check Site rankings across major search engines, Compare with competitor’s rankings, competitor’s indexation, analyse and compare inbound links with competitor’s websites.

We do not request that you sign a fixed term contract and you are free to discontinue our Internet Marketing or Search Engine Optimisation services after only 1 months notice.

 

Individual Search Engine Optimisation Services

Optimise individual pages

Setup Meta and Description tags, optimise keyword intensity of page content. Price dependent on length of each page.
Note. If the website is being developed by us, this is included within the initial website development but may need to be re-addressed in the future on websites which have content management systems and are edited by the client

Search Engine Friendly page names

Setup Dynamic websites to display search engine friendly urls in place of the database string in the browser
Note. If the website is being developed by us, this is included within the initial website development but may need to be readdressed in the future on websites which have content management systems and are edited by the client

Google site map

Register websites sitemap with Google and setup Google Analytics account.
NB. For Dynamic websites (websites with databases) it is strongly recommended that dynamic websites choose the “search engine friendly page names” setup is conducted prior to Google Site Map installation (see above).
For customers with bespoke plans, on-going monitoring of the Google Analytics is included.
Note. The initial setup of a Google sitemap is included on all website developments undertaken by ourselves

Google Adwords campaign (pay per click advertising).

Setup Google Adwords on behalf of customer. Research keywords and cross reference with Google adwords suggestions. Start one campaign with up to five keyword / Key Phrase combinations.
Instruct customer in the operation of the adwords control panel.
Note. Currently, we offer a monitoring service for Adwords campaigns to subscribers of our monthly Search Engine Optimisation plans. Customers who do not request ongoing search engine optimisation services will be responsible for monitoring their own plans.

Individual Internet Marketing Services.

Unlike the Search Engine Optimisation services listed above, some of our services will only be required on an individual basis and are available separately; some may also be managed within our Bespoke Services.

Social Bookmarking listings

In social bookmarking systems (such as face book, my list, etc) users store lists of Internet resources which they find useful. These lists are accessible to the public for their views and comments. This has become a useful SEO technique; search engines reward websites strongly if they are linked to from social bookmarking sites. We suggest that social bookmarking listing and monitoring is tackled as part of our bespoke services.

Blogs

Many businesses now operate a company blog (Web Log). Blogs are held in high esteem by search engines and are to be recommended as part of your overall marketing strategy. We can establish and manage a blog on behalf of the client as part of our tailored plan. Alternatively, we can setup a blog for the client to manage internally.

Article writing and article submission

Article marketing is one of the most cost effective ways of promoting your web presence. This kind of service is perfect for getting more one-way back links and boosting your Google ranking. Our service can include writing editorials and press releases and subsequently submitting them to news sites or just submission of articles as supplied by the client.
The submission process can be included as an activity under our tailored SEO service, however the price of article writing will vary depending on the specific editorial or press release required and will be priced on an individual basis.

 

 

 

 

 

 

 

All Businesses should have an internet marketing strategy, we can help you with yours.
request a FREE SEO analysis of your own website